2. Collection of Personal Information
2.1 We may collect your personal information when you access and use our Website. “Personal information” refers to any data or information about you from which you can be identified either: (a) from that data itself; or (b) from that data and other information to which we have or are likely to have access.
2.2 These may relate to your identity, your communications with us, your preferences, information about your purchases, or how you use our Website. You may, for example, provide your name, mail/shipping address, email address and phone number to us in the course of ordering products.
3. Purposes for Collection and Usage of Personal Information
3.1 We will generally use your personal information to allow our Website to serve you and understand your needs better, or in other ways naturally arising out of the circumstances in which you provided the personal information. We will also use this personal information to respond to your queries or to communicate with you on your use of our Website, or for other purposes disclosed at the time you provide your personal information to us.
3.2 We may use your personal information to send you offers and news about our products and services. If you do not wish to receive any promotional materials, please inform us using the methods described in our promotional materials, or email us at email@example.com.
3.3 If another entity acquires us or all (or substantially all) of our assets, your personal information will be transferred to and used by this acquiring entity, although we will take reasonable steps to ensure that your preferences are followed. Also, if any bankruptcy or reorganisation proceeding is brought by or against us, your personal information may be considered an asset of ours and as such may be sold or transferred to third parties.
3.4 In the course of participating in any promotion through this Website, your personal information may be disclosed, without limitation, to third parties or the public in connection with the administration of such promotions, as required by law or as further set out in any promotional terms.
4. Sharing of Personal Information
4.1 We may share your personal information with:
(a) Sower Essentials affiliates;
(b) any business partners or vendors we work with to provide the Website to you;
(c) regulatory authorities, government authorities or law enforcement authorities;
(d) payment providers or financial institutions where it is necessary to process payment;
(e) our professional advisors such as our auditors and lawyers; or
(f) any other party you authorise us to share your personal information with.
4.2 We will take reasonable steps to ensure that the organisations we work with observe confidentiality and data protection obligations in relation to any personal information we share with them.
(a) comply with any law or regulation;
(b) comply with any order or direction issued by the court or a regulatory entity; or
(c) protect or defend our legal rights or property, our Website, or other users.
5. Keeping Your Personal Information Secure
5.1 We are committed to the security of your personal information, and have put in place security measures to prevent unauthorised access or disclosure of the personal information we collect through this Website. Nevertheless, we cannot guarantee or warrant without fail the security of any personal information you disclose or transmit to us online, and are not responsible for the theft, destruction or inadvertent disclosure of your personal information.
5.2 When you use our Website, we may collect or analyse anonymised information from which individuals cannot be identified (“Aggregated Information”), such as the number of users and their frequency of use, the number of page views or page impressions that occur on the Website, and common entry and exit points of the Website.
5.3 We may also use “cookies”, where a small data file is sent to your browser to store and track Aggregated Information about you when you enter our Website. The cookie is used to gather and analyse information such as the number of users and their frequency of use, profiles of users and their preferred websites. Cookies allow a web application to personalise its operations to your needs, likes and dislikes using the information gathered.
6. Consent to Transfer Personal Information to Singapore
6.1 This Website is operated in Singapore. If you are located in other countries, please note that the personal information we collect will be transferred to and processed in Singapore. By using the Website or providing us with any personal information, you consent to this transferring and processing of your personal information in Singapore.